Easy Brownies (Just Like Box Brownies)

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This easy homemade brownies recipe makes wonderfully cakey, fudgy brownies with crave-able, crisp, crackly tops and chewy centers. They are just like the ones made from a box but even better.

The Best Homemade Brownie Recipe

For some time I’ve been searching for a way to make brownies from scratch without losing that brownie mix feel. It took a lot of brownie making and a whole lot of brownie testing (someone had to do it!) but I think I finally found it, and gosh am I excited to share it with you.

These simple brownies have a texture like “box mix” brownies but are actually made totally from scratch. There’s no crazy method here, you just whisk everything together in a bowl. And they are exploding with fudgy chocolate flavor and are just the right combination of cakey and fudgy/chewy. They even have that classic brownie “crack” on the top. Everyone needs a good, solid brownie recipe under their belt. This is the one!

Closeup of a brownie with a bight out of it. There are more brownies stacked behind it.

What Makes These Brownies So Good?

Boxed brownies are pretty delicious but these are even better. Here are some of the reasons you have to try them.

  • Texture. Making these brownies with oil (many homemade brownie recipes use butter instead) gives them a delightfully moist, fudge-like texture. They are the perfect combination of cakey and chewy and are an absolute dream to sink your teeth into.
  • Rich chocolate flavor. As brownies should be, these wonderfully fudgy treats are filled with deep, rich chocolate flavor.
  • Quick and easy. No fancy mixing method and no tricky twists and turns. This recipe is so simple and easy to throw together. You’ll only need to spend 10 minutes of active time in the kitchen before letting the oven do the rest of the work.
Ingredients for homemade brownies separated into bowls.

What You’ll Need

Here’s a list of ingredients needed to make these moist, flavorful brownies. Be sure to scroll to the recipe card below for exact measurements.

  • All-purpose flour – Feel free to use your favorite 1:1 gluten-free flour instead.
  • Unsweetened cocoa powder – I used to use Hershey’s special dark cocoa in these, but they changed it a few years back and now I prefer regular cocoa in these. The final texture is better.
  • Baking powder – For just a bit of rise, contributing to that cakey texture.
  • Salt – For flavor and always needed.
  • Vegetable oil – I have tried butter in these brownies and while it works, the oil definitely produces the more intended mix of cakey/fudgy texture.
  • Sugar – For sweetness and moisture.
  • Vanilla extract – Vanilla extract actually helps soften some of the bitterness of cocoa.
  • Eggs – For binding things together and adding chewiness.

How to Make Brownies from Scratch

In just 10 minutes you could be popping these amazing homemade brownies in the oven. What are you waiting for? Here’s how to do it. Don’t forget to scroll to the recipe card below for more detailed instructions.

  • Prep. Preheat oven to 350 degrees F and grease a 9×9 square baking pan.
  • Combine the dry ingredients. Whisk together the flour, cocoa powder, baking powder, and salt.
  • Combine the wet ingredients. Mix together the oil, sugar, and vanilla extract. Add the eggs and mix to combine.
  • Put it all together. Add the dry ingredients to the wet ingredients and mix to combine.
  • Bake. Spread the batter evenly into the prepared pan and bake for 25-30 minutes.

Helpful Tips

  • Don’t over-mix. When mixing the dry ingredients with the wet ingredients, mix just until incorporated. Over mixing the batter will cause the glutens in the flour to overdevelop, giving you a tough, dense brownie.
  • Make it mess-free. You can either grease your brownie pan or line it with parchment paper. Either way will do. If you choose to grease the pan, do so liberally. If you go the parchment paper route, I suggest using a piece that extends over the sides of the pan. This will allow you to easily remove the brownies from the pan for cutting when the time comes.
  • Oil, not butter. Many brownie recipes call for butter instead of oil. I promise you that oil is the best call here. It adds an incredibly rich, fudginess to the dessert that butter just doesn’t. Trust me. I’ve done all of the experimenting for you. So make these brownies without butter, please.
A stack of homemade brownies surrounded by chocolate chips.

Serving Suggestions

On their own, these brownies are some of the best you’ve ever tasted but with the addition of a scoop of ice cream, some whipped cream, and/or a delicious sauce they are out of this world fantastic. Here are some ideas to get you inspired.

Overhead of a stack of like a box brownies.

How to Store Brownies

Allow the brownies to cool completely before slicing and arranging them in a single layer in an airtight container. If you need to stack the brownies, separate any layers with parchment paper to prevent them from sticking. Alternatively, you can slice the brownies and wrap individual pieces in a double layer of plastic wrap. Store them at room temperature for up to 1 week or in the refrigerator for up to 2 weeks.

Can I Freeze These?

You can! Store the brownies just as you would if you were to keep them at room temperature or in the refrigerator (see the section above titled “How to Store”) except place them in the freezer instead. They will stay good for up to 3 months. Allow the brownies to thaw in the fridge before devouring them.

More Brownie Recipes

I love brownies so, naturally, I have spent some time playing with recipes and developing new takes on the classic. Here are some of my favorite brownie recipes for you to try.

Watch The Video

Read Transcript

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A stack of homemade brownies. The top one has a bite taken out of it.
Recipe

Easy Brownies Recipe

  • Author: Lindsay
  • Prep Time: 10 minutes
  • Cook Time: 25 minutes
  • Total Time: 35 minutes
  • Yield: 12-16 Brownies
  • Category: Dessert
  • Method: Oven
  • Cuisine: American

Description

This easy homemade brownies recipe makes cakey brownies that taste like box mix brownies! With perfect crisp crackly tops and chewy centers, these brownies hit all the right notes.


Ingredients

  • 3/4 cup (98g) all-purpose flour (measured properly)
  • 1/2 cup (57g) natural unsweetened cocoa powder
  • 1/4 tsp + 1/8 tsp baking powder
  • 1/4 tsp salt
  • 3/4 cup (180ml) vegetable oil
  • 1 1/2 cups (310g) sugar
  • 1 1/2 tsp vanilla extract
  • 3 large eggs

Instructions

  1. Preheat oven to 350 degrees F. Grease a 9×9 square baking pan, or line it with parchment paper, leaving some over hanging on the sides for easy removal from the pan later.
  2. Add the flour, cocoa powder, baking powder and salt to a medium sized bowl and set aside.
  3. Add the oil, sugar and vanilla extract to large mixing bowl and mix together until well combined.
  4. Add the eggs and mix until well combined.
  5. Add the dry ingredients and mix until well combined, but don’t over mix.
  6. Pour the batter into the prepared pan and spread evenly.
  7. Bake for 25-30 minutes, or until a toothpick comes out with a few crumbs.
  8. Allow brownies to cool completely, then use the overhanging parchment paper to remove the brownie from the pan. Cut into bars. 
  9. Store brownies in an airtight container at room temperature. Best if eaten within 5-7 days. 

Notes

Recipe modified from AllRecipes.com

Nutrition

  • Serving Size: 1 Brownie
  • Calories: 203
  • Sugar: 18.9 g
  • Sodium: 50.8 mg
  • Fat: 11.5 g
  • Carbohydrates: 25 g
  • Protein: 2.3 g
  • Cholesterol: 34.9 mg

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432 Comments
    1. lifeloveandsugar@gmail.com

      I don’t know, I haven’t tried it. I’ve been wanting to though. I thick it would change it a bit, I’m just not sure how much. Thanks!

      1. roshan

        These brownies are so yummy… i just made them and the are gooey and chewy and awesome….and cheap because they dont need all that 70%chocolate…this is my new go to brownie recipie now … thank you so much for this awesome recipie… you are great..

  1. linda

    I will bake this tomorrow!!! So happy found ur web lindsay. I cant fond hershey dark choco in malaysia 🙁 is it if i replace oil with butter? Tq

    1. lifeloveandsugar@gmail.com

      I haven’t tried replacing the oil with butter and am not sure how it’d turn out. Something I’d like to test as well.

  2. Jj

    I am in love with this so good!!!! The only thing was I didn’t add Bonilla extract but it was still a heavenly tasting brownie

    1. Heather Cudnik

      Made these with my friend last week, we doubled the recipe and spread it between what pans I had (Cant remember exact sizes) but they turned out FABULOUS. I was really surprised because as they were a bit cake-ier than I normally like, I still was satisfied with the fudge-i-ness of them. So much to the point that these are now adopted as my go to brownie recipe. I like brownies in many varieties so one pan I added a 1/2 cup of chopped up pecans! It was delicious! (To be fair I find chopping pecans to send them flying in all directions so I put them in a ziplock and smacked ’em with a meat tenderizer mallet a couple times lol, quick and effective!!) THANK YOU SO MUCH FOR SHARING THIS RECIPE hands down best brownie recipe every IMHO!!

  3. Laura

    Oh my gosh! These brownies are so easy and so incredibly good! My family is raving about them! Thank you for this post. This will be my go-to brownie recipe forever! 🙂

  4. MoBeans

    What kind of dark cocoa powder do you use?
    I’ve tried using ruddy reds darker 32% cocoa but it never seemed to work for me. Any suggestions?

    1. lifeloveandsugar@gmail.com

      I pretty much always use Hershey’s Special Dark Cocoa. I don’t normally prefer dark chocolate, but in baking it seems to give better chocolate flavor.

  5. jaemie louise robarios

    Hi! I tried the quick and easy brownies. Though they are delicious, they definitely turned out to be more cakey than fudgy. I was hoping to get my brownies fudgier than they are cakey. I followed the recipe here. However, my oven can only reach up to 250 degrees. Is the temp a factor that I need to consider if I want to get my brownies fudgy? Please help. Do you have any suggestions? I am really craving for awesome brownies right now! Haha >.< thanks as always! 🙂

    1. lifeloveandsugar@gmail.com

      They are more of a cakey brownie. If you want a truly fudgy brownie, this recipe is perfect! Just leave off the butterfinger topping, if you don’t want it.

      1. jaemie louise robarios

        Thanks so much for the advise! And I will definitely try this with the butterfinger crust! Your recipes are just pure genius! Hoping to learn more and more from you. Thanks as always and God bless! 🙂

    2. Kay

      Made these today but didn’t have a 9×9 square pan so used a 9″ circle pan and figured I’d just bake it longer.
      Top turned out very hard and bottom was undercooked, but I blame my choice of pan. Still edible though 🙂

  6. Jen @ YummyHealthyEasy

    We must come from the same family because I have a crazy sweet tooth and brownies are one of my very favorite desserts! When I want something sweet, I crave a brownie. These look absolutely perfect. Easy recipe and amazing brownies. I am totally making these. I’ll have to try the dark cocoa too. Thanks for sharing on Saturday Night Fever. I can’t wait to try these! Pinned, of course! See you again this Saturday!

    1. ohia

      Hi I am a total newbie to sweets baking. It taste great. Thank you for sharing your recipe. I used bread flour and it puffed up a lot. It was still a little wet in the middle. Is that because of the flour I used? I going to try again with all purpose next batch. Thank you 😊






      1. Lindsay

        Glad you enjoyed them. I’ve never tried bread flour, so I’m not sure. They may have just been a little under baked.

      1. Blenda

        I don’t know what I’m doing wrong, but I’ve tried this recipe 3 times, following the instructions and the video but it just doesn’t work. I never seem to get the crackly top and it doesn’t get chewy either, just a cake-like texture. I don’t know what I’m doing wrong! Maybe it’s my oven or the problem is me, lol. Did anyone else had this problem?

  7. Tanya Schroeder

    I love how perfectly cracked these brownies are, that means they are especially fudgy-just how I like them!

  8. Heather {Woods of Bell Trees}

    These look amazing. The crust on top is perfect and they look so dark and moist and fudgy! Mmmmm

  9. Rebecca @ Dorm Room Baker

    I definitely agree that sometimes it’s nice to just have a no-nonsense brownie recipe without all the crazy add ins. I love that you used dark chocolate cocoa powder–I bet it makes the chocolatey flavor even more intense! I’ll have to see if I can find some.

  10. Nichole @BudgetLovingMilitaryWife

    I love brownies and I can’t wait to try these as well as the “moist and chewy brownies”! I found your blog via Living Well Spending Less Link Party! Thanks for sharing! 🙂

  11. Bonnie Eng

    For all the amazing brownie picture on FG I almost never click on them…but with yours I couldn’t resist! Will be making these tonight…they look so amazing!! 🙂

  12. Lindsey @ American Heritage Cooking

    You had me at “like box mix”! Everyone needs a good box-mix-esque brownie recipe in their tool-kit. I can’t wait to try these out!

    What do you mean about dark cocoa? I know the difference between Dutch-processed and American but I’m not sure I know how to identify a dark variety. Help! I want dark, chocolatey brownies too!

    1. lifeloveandsugar@gmail.com

      I totally agree!

      The dark cocoa I use is by Hershey’s – it’s their Hershey’s Special Dark Chocolate. I can get it in grocery stores around here usually. I’ve seen in at WalMart too.

      1. Lindsey @ American Heritage Cooking

        I had no idea that Hershey’s made two types! I’ll have to keep an eye out for the special dark and do a taste test! Bring on the dark chocolate!

  13. Dorothy @ Crazy for Crust

    OMG these are fab! I LOVE the dark cocoa in brownies. And that top – gorgeous. Now I want brownies!

    1. lifeloveandsugar@gmail.com

      Thank you Dorothy! I already want to make these again – I shouldn’t have given them all away. 🙂

      1. Jennifer

        I tried it in a muffin pan. Cook time was about the same. I thought it would be less but had to keep sticking them back in for more time. Very good!
        Every piece is an edge piece!






    2. Jennie

      We are in Nz, the brownies were just like the ones you get in countdown, sweet and moist, even better and when the kids drive you mad you go in the room and scoff the whole lot down and feel ready to take on the world, and the kids!❤️Love them & thanks tons

      1. EW

        I tried doubling them in a 9×13 and they did not come out as well as when I made them in a 9×9 (in which they were perfect)… I might try 1.5 the recipe next time for a 9×13. Just want to pass along, as so many of the comment were so helpful and I really enjoyed the recipe.

      2. Noelle

        This recipe was amazing! I would totally suggest it. I needed to use some milk however but I would 100% recommend it 






Lindsay
About Lindsay

I’m the baker, recipe developer and photographer behind Life, Love and Sugar. I love sharing trusted recipes with helpful tips to give you great results.

Scripture I’m Loving

“Come to me, all you who are weary and burdened, and I will give you rest. Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls.” Matthew 11:28-29